Our Approach
Delivering Quality Solutions:
Dataforce recognises that the way you treat your customers is vital.
Customers want to be treated as individuals. When they feel valued they are more likely to maintain a relationship with your organisation. Understanding your customers, and using the relevant information intelligently and appropriately, cements your relationship with them on a personal level.
The Dataforce Solution Cycle sets the foundation for your success.
The five-stage cycle is central to our approach when working with our clients and partners. We spend time understanding their objectives; turning customer data into knowledge; knowledge into action and action into results.
The Dataforce approach promises a process of continuous evaluation and improvement whilst retaining a clear focus on your bottom line.
Exploration
Understanding your objectives...
This is the exploratory stage, an essential step in gaining an understanding of your organisation, your team and your goals.
We help align your team and business objectives, creating agreed targets and a strong internal vision.
Campaign Management
Turning knowledge into action…
At this stage we identify the most innovative and appropriate strategies for your organisation.
This level of understanding ultimately empowers you to make the right offer to the right individual at the right time.
Integrated Communications Platform
Turning action into results...
After planning is complete, we implement your campaigns.
Dataforce’s operational capability enables truly integrated multi-channel communications to be driven by a single customer viewpoint.
Performance Scorecards
Real-time campaign evaluation and evolution...
Evaluation is critical to measure the past and influence the future.
By using comprehensive performance scorecards we can review efficiency, effectiveness, consistency and compliance for continual improvement. Real-time reporting across activities provides an unsurpassed level of detail and knowledge.
Analysis
Turning data into knowledge...
This part of the process develops a clear understanding of your customers and your relationship with them.
We map your customers' journey with you; understanding their preferences and motivations. This insight empowers you to make strategic planning decisions and increase the power of your campaign.