Public Sector Recruitment Organisation

Demonstrates:

Multiple branded client management
Geographic contact strategy
Improving data insight to drive cost reduction
Recruitment service management
Multiple stakeholder relationship management

The Challenge:
To improve the client’s recruitment strategy by improving response handling, differentiating between callers requirements ensuring that all the relevant information was captured.

Ensure that each Careers Officer can identify the most eligible candidates
Ensure that leads were consistently and effectively followed up
Improve postal marketing activity by tailoring delivery and improving conversions
To interact with potential candidates throughout the process
Improve quality of potential candidates referred to the Careers Office to increase recruitment success ratio.

Dataforce Solution:
Dataforce Interact implemented a dedicated recruitment helpline service that centralised the local service offered by different branches of the organisation:

Multi-channel response management for recruitment respecting differing processes for the five different brands and also overseas candidates
SMS follow up service for set appointments
Assessment of potential recruits according to the differing eligibility criteria per branch and profiling leads for forwarding onto careers offices
Using brand knowledge to advise and guide candidates to attend relevant presentations in their local areas
Fulfilling literature requests, tailoring pack contents to the role and candidate profile.

To support the helpline service, we developed a contact management system on a .NET platform, featuring:

Daily interface to Careers Offices of fully qualified candidate leads
Unique relationship management programme where we monitor the respondent profile from initial enquiry stage through to a fully eligible lead
Scalable and flexible solution ensuring appropriate careers information can be provided to all potential candidates at times of peak recruitment activity

Results:

Increased quantity and quality of recruitment data
Streamlined recruitment activity in marketing, allowing increased focus on candidates with greater propensity to convert
Deeper insight to recruitment campaigns
A tailored and targeted candidate journey throughout the recruitment lifecycle
Total brand immersion and close working relationship with the client where expectations are always met and often exceeded